It was in the midst of changes in legislation and the fall in the Selic rate, coupled with the impacts of the pandemic, that Robert Furden Jr., a lawyer specializing in real estate law, saw an opportunity for differentiation in the midst of the crisis. “Advocacy has always been seen as an expense. Soon, we began to see a need to help our customers find solutions to add, expand and maximize their income. Thus, we apply legal expertise to evaluate and facilitate the purchase of goods at auctions, with excellent profitability and total investment security ”, he explains. More than R$ 150 thousand were invested so that Faber Magna would stop being a branch of a law firm and become a startup in investment consulting in real estate auctions and judicial assets. Today, it has a dedicated team and technology to maximize earnings. “Objectively, excluding the legal frameworks that are almost 20 years old and have consolidated over the years, the main aspect is the security of transactions, the transparency that is developed, the technological tools available to everyone. The main one is in the extrajudicial field, because today, all the necessary certificates for the legal certainty of acts of sale and purchase of real estate are obtained quickly and effectively. With the search engines, the improvement of the information of the Courts, everything became more crystalline ”, says Furden Jr ..
Robert, Real Estate Law started to call your attention at what point in your life?
Even in the first years of law school, 25 years ago, I was already observing the Real Estate Law as a vast potential market for a legal career. He always looked for extracurricular courses that dealt with the topic. New legal pillars were being implemented in order to provide greater legal guarantee. In the mid-90s (last century), the real estate business was shaken by the Concordata da Encol, one of the largest companies in Brazil at the time, removing the sector's credibility. However, important lessons from this episode remained, legal milestones emerged that promoted the resumption of this fundamental economic segment. With clarity still youthful, I realized the potential and became interested in Real Estate Law.
What are the changes in Real Estate Law that sometimes go unnoticed and that deserve mention?
In an objective way, excluding the legal frameworks that are almost 20 years old and in that time consolidated, the main aspect is the security of transactions, the transparency that is developed, the technological tools available to everyone. The main one is in the extrajudicial field, because today, all the necessary certificates for the legal certainty of acts of sale and purchase of real estate are obtained quickly and effectively. With the search engines, the improvement of the information of the Courts, everything became more crystalline, safe for the parties and for the investors.
Does the housing market suffer from the crisis caused by the new coronavirus?
At first there was an impact, because the market was rehearsing the recovery, the pandemic stopped all branches. However, surprisingly, the sale of real estate resumed with greater strength than expected. In the first analysis, this was due to dammed demand, but the data proved to be robust in terms of business growth. For this, attractive financing rates, low profitability on conservative investments, as well as the transformation generated by pandemic, with people discovering our needs in their homes. Commercial real estate is still unknown in some niches.
How did your creation of Faber Magna Investments come about?
THE Faber Magna was born in a law firm. Lawyers are always seen as costs and we were constantly looking for ways to generate wealth for clients, mixing the legal and the financial universe. Adding 20 years of experience in real estate law, with the innovations brought by changes in laws in 2015, coupled with the economic situation, we realized the need to create startup focused on the investor. Applying resources in innovation, technology and expertise to generate an effective return on investments.
What are the pillars that shape the vision of the consultancy?
Transparency: the entire procedure is clear and the customer is informed at each stage. Security: the investment is made with maximum protection and shielding to the customer.
What is Faber's audience profile?
Investors with capital above R$ 50,000.00 (fifty thousand reais), who seek to improve profitability with great security, in a conservative manner. There are smaller investors, who invest in groups coordinated by our team and the larger ones with capital above 10 million reais to diversify into properties with profitability that can vary between 15 and 50% per year depending on the strategy and opportunity. The public grows, diversifies, as people are aware of the opportunities.
Has the profile of the public served by Faber changed from 2019 to here?
Yes, the demand has grown a lot and today we serve a much wider range. Initially they were just those who already knew and worked with the real estate market. Today they range from fixed income investors, to the most aggressive stock market investors who seek to diversify with a modality without volatility, but seek or need better results.
What is the cost of consulting real estate auctions to the investor?
The cost is a percentage of the value of the property in auction, can vary between 10 and 15% depending on the strategy, value involved and result generated.
Payment is made after the final purchase stage, right?
Yes, payment is made per stage of success. A part in the auction, another part in the transfer of the property and the final part in the eviction, when you receive the keys to the property. We monitor and resolve the entire process, from the location of the opportunity (property), delivery of the keys and even the sale of the property with the consequent realization of profit. We did not receive anything in advance, the capital remains with the investing client until the moment of paying the property.
What news should Faber incorporate in the short term?
Very soon we will have a specific stock of properties with immediate profitability, that is, leased to solid companies and good contracts. In addition, we will have new vacancies in the “VIP Investor Group” Module, where we maximize results.
How do you see the future of the startup in post-Covid?
We see a horizon full of opportunities. Investment through real estate auctions is a reality, it has ample growth capacity, as we double our client portfolio every 6 months. The market is extremely promising for the coming months and years, in a solid, sustainable and profitable way for investors.
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